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Travel · Consumer Booking Platform
Ruralidays.
A premium vacation-rental platform that helps travellers discover and book unique holiday homes across Spain — with confidence at every step.
RoleProduct Designer — research, UX, UI & design system
Duration3 months · 2024
PlatformResponsive web & iOS
The Ruralidays homepage — inspiration first, search second, trust made visible from the very first screen.
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Project overview
Booking a stranger's home should feel as easy as booking a hotel.
Ruralidays lists thousands of rural and coastal homes across Spain. Search felt heavy, trust signals were buried, and the booking flow lost people at payment. My job was to make discovery effortless and booking trustworthy — for guests who commit before they ever step inside.
Business goal
Turn browsing into booking — more reservations without discounting the brand.
My role
Owned the experience end to end, from research to the design system.
Team
One designer with a product manager and two engineers.
Timeline
Three months, research through developer handoff.
Deliverables
Responsive web & iOS flows, plus a reusable design system.
The bet
Discovery and trust drive bookings more than another filter ever could.
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Design principles
Four ideas held the whole product together.
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Customer journey
From a vague idea of a trip to a confirmed booking.
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Homepage experience
A homepage that sells the place, not the search box.
A full-bleed destination image sets the mood, a single search bar keeps the entry simple, and Trustpilot ratings land credibility before the scroll even begins.
Scroll within the frame to explore the full homepage.
06
Discovery experience
Ask three questions, and the map does the rest.
Where, when and who — everything else stays one tap away. Results sit on the left, a live map on the right, and property cards carry the photo, price and rating that decide most bookings.
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Booking experience
Everything to say yes — then four steps to done.
Gallery, amenities, reviews and host read down one calm page while a sticky booking card keeps price and dates in view. Checkout then asks for one thing at a time, showing the running total and confirming before it ever charges.
Mobile checkout
A visible review step, so the price never ambushes anyone.
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Responsive & design system
One system, from the sofa to the airport.
A small, disciplined kit — one type pairing, a tight palette and a single card radius — kept the experience identical across every screen size.
Typography & components
Discover Andalusia
Newsreader · Display
Body and UI stay in Inter; the serif is reserved for moments that set the mood.
Inter · Body
Search
Save
Location
Colour
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Challenges & learnings
Three problems shaped every decision.
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How I solved it
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What I took away
People don't book a house. They book the feeling that nothing will go wrong.
Discovery gets someone interested, but trust is what closes the booking. Designing for that feeling — clear prices, honest photos, a visible review step — moved more than any new filter could.